Wednesday, February 24, 2016
How am I supposed to market my book?
One should think that after almost 4 years of self-publishing I would know the answer to that particular question. However, I do not. Things change so fast - what was done last year, doesn't work today. What works for US authors, isn't always available for me living on another continent (for example making my book available as an audiobook through Amazon's ACX).
In my opinion the best way to spread the word that your book is out there in the big sea among lots of other fish, are book bloggers. Tours, reviews, giveaways...that always seemed to do the trick. Not that I could lavishly live off my books, no, not at all, but at least I managed to earn enough to spurr me on, to show me that I'm on the right track.
Now, things have changed. So much so that I'm currently at a loss as what to do to get the word out about my new book.
For my last two publications, I worked with a trusted group of book bloggers. They know my writing and I know I can rely on their professionalism. Be it a release day giveaway or other sort of promotional spotlight, things always ran smoothly. It seemed I was off to a good start.
I thought wrong.
Amazon now rejects reviews from bloggers that have been reading my work for the last years, claiming we have more than just a working relationship. Seriously? We live on different continets for crying out loud. Just because they read all my books, doesn't mean that I paid them do so or that we are friends.
I know, and support, the fact that Amazon's fighting fake and purchased reviews. However, mine do not fall under this category.
Over the years, I've been approached - especially on Twitter - by people who tried to dangle the promise of a five star review like a carrot in front of my eyes. It didn't work. I want my reviews to be fair and square. I want them to be honest. There are even book blogs out there that ask an author not only for a free copy of their work, but also for money in exchange for a good review. I don't even look twice at those.
And yet...Amazon rejects my book's reviews. How ironic.
Even contacting Amazon didn't help. My first email was apparently not even read properly, seeing as their response had nothing to do with what I had said and all I got was the usual 'We can't say...' mumbo jumbo. And my follow up email was outright ignored.
Since this seems to be an increasing occurence, I would now go so far as to advise other authors to forget about Amazon, and especially about their KDP Select programm.
Why should I give exclusive rights to Amazon when I get nothing in return?
The "Free Kindle Book" campaign lost its appeal long ago. Amazon customers may want free books, but the time when that resulted in a review as a sort of Thank You to the author is gone. As for Kindle Countdown Deals, it seems they serve more to promote Amazon's KDP than my own books. KU (Kindle Unlimited) and KOLL (Kinlde Owners' Lending Library) used to work, but since Amazon switched to paying authors according to how many pages an individual customer reads in the book (only counts for first time reading) my sales have dropped. Which means customers can lend my book, but I only get paid once they actually read it.
If a person finds my book interesting enough to go and buy it, I get paid. If a person finds my book interesting enough to go and lend it, I have to wait until the book is actually opened and read before I see a cent. I find that odd - especially given the huge to-read piles most avid readers tend to have.
So why limit myself to Amazon? Why not go to Barnes & Nobles, Kobo, Smashwords etc.? My changes might be higher for my book to land in the right reader's hands.
While pondering that option, I also decided to approach more book bloggers. There are a LOT of them. It takes time and research to find the ones that will read the genre I write in, but I don't mind. I have no choice about it actually.
30 review requests have been sent out as a first wave. More will come.
So far I got 2 replies. One accepting the request, another one saying that they are not open for reviews.
To be honest, I'm a bit pissed off. Because of the responses I did NOT receive. A lot of bloggers emphasize - some even quite rudely - that they want authors to be understanding and polite towards them. You know what, that should go both ways. I understand reviewers are busy, but a simple "No, try again next year 'cause I'm swamped at the moment" would go a long way.
I know that being an indie author means there is more to my books than just writing them. There is editing, cover design, marketing and promoting. Which I have to take care of myself mostly, depending on my budget. That's the self-publishing way. I knew that from the start, but by now I feel that despite all the time and effort I push into my books and the work surrounding it, there is no reward whatsoever. Two years ago I was in three of Amazon's Top 100 list in the US and could technically call myself an internationally bestselling author (which I won't do until The NY Times says so), but now Amazon rejects my book's reviews instead.
Is Amazon cutting off its own nose to spite the face?
Well, maybe not.
Perhaps, Amazon has just become more selective when it comes to its indie authors. Whereas standards equalling that of traditionally published books - professional cover design, hooking blurb and fully edited work - could make you stand out not so long ago, it seems that now quantity wins over quality. And with quantity I mean money!
Another option KDP Select (exclusive book rights to Amazon) offers is for authors to run an ad campaign. The author sets a budget to spend and the maximum amount willing to pay when a customer clicks the ad. Customers who click an ad will go to the book's detail page. Sounds simple and interesting so far.
However...there IS a catch.
Before any campaign starts the book's ads automatically compete in an online auction, and this is where the author's actual cost-per-click is determined. In that auction all authors who can't afford more than let's say 1 cent per click are kicked out of the boat.
Long story short: the authors who can afford it can advertise their book in ads that will be delivered to customers who previously browsed the Kindle Store for a particular genre or specific products on Amazon. However, it seems that quality authors who do not have the money...will inevitably fall behind.
Funny enough, this will only make me fight harder.
I will try out other ebook platforms and I'm open to go the traditional way. I love what I do, and no one will keep me from writing. One day, the hard work will bear fruit.
Saturday, February 20, 2016
You guys won a copy of both
Thanks to everyone for participating and helping to spread the word.
Especially to M's Bookshelf for her wonderful review and Mario Saincic for co-hosting the event. You guys rock!
Friday, February 12, 2016
2 books in 1 giveaway
Yip, I'll be giving away both books of The Guard Duet series to 5 lucky winners. I'll be hosting the giveaway with the help of fellow writer Mario Saincic and book blogger M's Bookshelf.
Find her review here.
The line between good and evil is as blurry as the world
seen through a bottle of tequila...
Enter the giveaway to stand a chance to win a copy of Ivory Guard and Ebony Fight
in mobi, epub or pdf format.
Thursday, February 11, 2016
Five minutes ago this popped up in my field of vision:
While setting up a giveaway for two books about Ebonys and Ivorys, my man found the perfect treat for me. Ebony and Ivory Chocolate!
*grins from ear to ear* He's amazing.
Anyway...*rips foil open and starts munchin*
I'll be giving away 5 sets of The Guard Duet series. The rafflecopter is ready and waiting to be posted. So come back tomorrow and enter for a chance to win 2 books.